"The Secret" Works In Business As Well
By: Ed Horrell
The vast popularity of the newly released book entitled "The
Secret" has validated the enormous interest in concepts that will
help individuals get what they want. Readers learn that the secret is
the understanding of the force of The Law of Attraction.
The Law of Attraction is simple to learn and powerful to
practice. It begins with the understanding (and acceptance) of the
scientific principle that energy attracts like energy. Since our
thoughts are energy, we actually attract what we think about, what we
focus on. If we focus on positive things we get positive results.
Negative thoughts lead to negative results. These results can be as
simple as finding parking places or as complex as relationships. In
every event, results begin with thoughts. Thoughts are the beginning
of virtually every action and we can control these actions by these thoughts.
The Law of Attraction is not new. It has been discussed for years,
sometimes under different names or descriptions, but the concept
hasn't changed for centuries. That said, the popularity of the new
book and its contents overwhelming considering the number of sales of
the book since its release.
Interestingly enough, The Law of Attraction plays an important role
in business and customer service as well. When understood and applied
organizations can completely redefine their cultures for the better.
The Law of Attraction in business works like this: when you peel back
the layers of any business you get to the core. At the core are
certain beliefs and certain values. This value system drives the
decisions at the very highest level of the business. Beginning with
the CEO, the values of that individual are made clear by that
person's actions; what they say, how they speak of their employees,
customers, family, competition, beliefs, etc. As they grow and move
up the ladder they become directly responsible for the recruitment of
hi-level subordinates who will work closely with them. The Law of
Attraction states that they will attract "like" people. Look around
and you'll see this validated every day. People with similar values
and beliefs will become attracted to them. Similarly, those with
conflicting values will not be comfortable in the environment and
they will leave.
These values (the energy) expand as growth occurs. The executives
attract managers with similar values and beliefs and the managers
attract similar employees. The culture becomes defined even to the
point of attracting similar customers! The company, in affect, can
actually determine the type of customer they want to attract based
upon the practice of The Law of Attraction.
Look around at the companies with whom you do business. Low energy
organizations are likely to be led by lower-energy leaders, perhaps
with value systems based upon their personal motives and
desires. Their leadership values become clear and the people they
recruit quickly recognize that their "leader" is out primarily for
himself so they become ambivalent and de-energized. You can guess
the type of people THEY attract.
Look then at business leaders who are energized and
values-focused. They attract similar managers and employees who
likewise attract in the same manner. As customers detect this energy
they are drawn to it. This is The Law of Attraction.
Are you happy with the employees and customers that YOUR company
attracts? It can change... but it must come from the top.
It's the Law.
© 2007, Ed Horrell. Reprint permission granted so long as article
and byline are reprinted intact and all links made live.
Ed Horrell is the best-selling author of "The Kindness Revolution"
which shows companies and organizations the importance of
values-driven customer service and leadership. Information on his
keynotes, books, and seminars can be found on his website at http://www.edhorrell.com